At the China (Hengdian) International Film Market and the 28th China Film Promotion Conference, more than 10 leading Chinese film companies and Hollywood studios, including China Film Group and Disney, showcased more than 170 new films for promotion.

　　China Film Group's slate features marquee titles such as Shen Ao's "Escape From The Outland," Li Taiyan's "Unexpected Family" starring Jackie Chan, Feng Xiaogang's "I Know Who You Are," Han Yan's "Ad Astra," and the latest installment in the Spring Festival hit series, "Boonie Bear."

　　In its imported film lineup, the company presented documentaries including "Van Gogh: Poets & Lovers" and "Water Lilies of Monet - The Magic of Water and Light," along with critically acclaimed features like Celine Song's "Past Lives."

　　Huaxia Film presented over 20 titles including Pou-Soi Cheang's "Peng Hu," Wu Tiange's "Shanghai Wonton," Zhao Hantang's "West by Northwest," Shu Qi's "Girl," and Qiao Yan's documentary "Mission to the Moon." Its import slate features Christophe Gans' "Return to Silent Hill" and Neo Sora's "Happyend."

　　Maoyan Entertainment's slate presented several highly anticipated titles, including Bi Gan's "Resurrection," Sam Quah's "The Fire Raven," Ng Yuen-fai and Jack Lai's "Back to the Past," Ji Zhuqing's "Running in the Rain," and Dong Zijian's "My Friend An Delie." The company also announced multiple high-profile sequels to domestic blockbusters, such as "Pegasus 3," "Panda Plan 2," "Johnny Keep Walking! 2," "Honey Money Phony 2," and "The Adventure 2."

　　Alibaba Group's Damai Entertainment features tent pole productions including the first national security-themed film, "Silent Awakening," directed by Zhang Yimou and starring popular actors Zhu Yilong and Jackson Yee. In addition to this, Yuen Woo-ping's kung fu epic "Blades of the Guardians" with leading action stars Wu Jing, Jet Li and Nicholas Tse was also promoted. Other notable films include Zhou Difei's "Busted Water Pipes," Xing Wenxiong's "Keep Real," and Zhang Disha's sci-fi film "The Decisive Moment."

　　Disney announced "Avatar: Fire and Ash," "Zootopia 2," and "Avengers: Doomsday." Sony Pictures showcased "Spider-Man: Brand New Day," "Mercy," and "Jumanji 3." Universal Pictures placed great importance on the release of "The Odyssey," "The Super Mario Galaxy Movie," a Michael Jackson biopic, and an untitled Steven Spielberg project. Warner Bros. promoted "Mortal Kombat 2," "Supergirl," and an untitled film from Alejandro G. Iñárritu starring Tom Cruise. Paramount Pictures touted "Running Man," "Angry Birds 3," "Primate," and "PAW Patrol: The Dino Movie."

　　Various future film projects and releases are presented at the 28th China Film Promotion Conference in Hengdian, Zhejiang province, from Nov. 1-2, 2025. [Photo/China.org.cn] 

　　In addition to the major Hollywood studios, this year's promotion conference invited Unifrance to participate for the first time. Diplomats and film professionals from 11 countries including Italy, Canada, Spain, and New Zealand were also invited to the event, establishing an international joint exhibition booth.

　　The event gathered industry leaders and over 800 professionals representing 49 cinema chains, more than 70 film investment companies, along with distributors and producers. It served as a much-needed arena to preview upcoming projects and reinforce confidence within the industry, particularly amid current market challenges.

　　It functions as a platform that connects the film production, distribution, and exhibition sectors across the entire industry chain. By fostering resource alignment and innovation, the event energizes China's film industry. The annual autumn conference at the Hengdian Film & TV Festival has become a widely recognized industry barometer.

　　Han Xiaoli, president of the China Film Distribution & Exhibition Association, noted that today's audiences have particularly high standards for movie viewing. "From creation to distribution, exhibition, and cinema operations, we must provide audiences with the best content, environment, and experience. This is the development goal that the upstream, midstream, and downstream sectors of the industry need to work together to achieve."